Medellin’s largest fashion show, Colombiamoda, kicks off Tuesday with designers and textile manufacturers from around the world showing what they got.
In an effort to continue diversifying Colombia’s fashion scene, Colombiamoda this year brought more than 450 exhibitors from 40 countries around the world to “the city of eternal spring.”
The event is expected to bring in an estimated $80 million through sales to nearly 1,600 international buyers. Colombiamoda will have the most international buyers of any fashion event in Latin America this year.
According to the president of Proexport Colombia, Maria Claudia Lacouture, the “quantity and quality of [Colombia’s] designers, and with the textiles produced in the country, have given Colombia a unique identity” in the fashion world.
Students from various countries in Latin America will also have an opportunity to exhibit their work. An overwhelming majority of the designers who were elected to present at Colombiamoda are from Medellin’s Universidad Pontificia Bolivariana.
Colombia’s largest fashion event will last until Thursday.
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