Colombia News | Colombia Reports
  • News
    • General
    • Analysis
    • War and peace
    • Elections
    • Economy
    • Culture
    • Sports
    • Science and Tech
  • Travel
    • General
    • Bogota
    • Medellin
    • Cali
    • Cartagena
    • Antioquia
    • Caribbean
    • Pacific
    • Coffee region
    • Amazon
    • Southwest Colombia
    • Northeast Colombia
    • Central Colombia
  • Data
    • Economy
    • Crime and security
    • War and peace
    • Development
    • Cities
    • Regions
    • Provinces
  • Profiles
    • Organized crime
    • Politics
    • Armed conflict
    • Economy
    • Sports
  • Lite
  • Opinion
  • About us
  • Support us
  • Intelligence
  • Contact Us
Colombia News | Colombia Reports
  • News
    • General
    • Analysis
    • War and peace
    • Elections
    • Economy
    • Culture
    • Sports
    • Science and Tech
  • Travel
    • General
    • Bogota
    • Medellin
    • Cali
    • Cartagena
    • Antioquia
    • Caribbean
    • Pacific
    • Coffee region
    • Amazon
    • Southwest Colombia
    • Northeast Colombia
    • Central Colombia
  • Data
    • Economy
    • Crime and security
    • War and peace
    • Development
    • Cities
    • Regions
    • Provinces
  • Profiles
    • Organized crime
    • Politics
    • Armed conflict
    • Economy
    • Sports
  • Lite
  • Opinion
Economy

Colombia rated among the 10 strongest brands in Latin America

by Charlie de Rivaz September 19, 2013
Colombia Reports relies on your financial support. Please become our patron and support independent reporting from Colombia.
The future of Colombia Reports is under threat. The country's largest independent news website needs your help. Please become our patron.

Colombia continues to rebrand itself successfully, with a study placing the country within the top 10 Latin American brands.

In a study conducted by the Latin American Country Brand Index (CBI), Colombia came 9th out of 21 Latin American countries in terms of the strength of its brand, helped by the advertising campaign “La Respuesta es Colombia” (The Response is Colombia).

The CBI study was based on information given by 2000 travellers aged between 21 and 65, from countries all around the world, including the United States, Great Britain, the UAE, Australia, India and China. It focused on the travelers’ perceptions of the different countries’ quality of life, value system, culture and the possibility for business investment.

Colombia came second in the ‘opportunity for work’ category, behind Uruguay, and third in the ‘skilled labor force’ category, behind Argentina and Uruguay.

The study says that 65% of the travellers who had visited Colombia then recommended it to others, while 13% of those who hadn’t yet visited were considering doing so in the near future. Germans seem to hold Colombia in the highest regard amongst travellers.

Sitting at the top of the CBI study for brand strength is Brazil, followed by Argentina, Costa Rica, Chile, Peru, Mexico, Uruguay, and Panama. With Colombia and Puerto Rico completing the top 10.

Foreign visits to Colombia increased 7.7% in the first half of 2013 compared to the same period last year, with 970,000 foreign visitors, according to statistics from the country’s Trade Ministry.

MORE: Colombia’s tourism up 7.7% in 2013

 

Sources

  • COLOMBIA ENTRE LAS 10 MEJORES MARCA PAÍS DE AMÉRICA LATINA (Kenyke)
  • LA RESPUESTA ES COLOMBIA – MANIFIESTO (Colombia Brand Site)
Colombia Reports relies on your financial support. Please become our patron and support independent reporting from Colombia.
The future of Colombia Reports is under threat. The country's largest independent news website needs your help. Please become our patron.

Trending

  • Colombia’s state forces apparently involved in ‘orchestrated terror’ campaign against citizens

  • Who in Colombia is taking part in national strike and why

  • Colombia denies militarization as soldiers take Bogota ahead of anti-government protests

Weekly interviews and news updates

  • Facebook
  • Twitter
  • Linkedin
  • RSS

@2008-2019 - Colombia Reports. All Rights Reserved.
Powered by Digitale Zaken and Parrolabs


Back To Top