Authorities and businesses in the Colombian capital Bogota joined hands in an effort to promote the city abroad and increase the capital’s number of foreign visitors and investors.
Colombia Travel Agent – Mantaraya Travel
The initiative, led by Bogota’s Chamber of Commerce and the District Institute for Tourism, should lead to the development of a city brand, making the city recognizable and attractive to foreigners.
The city’s Chamber of Commerce calls on Bogota citizens to fill in a form on esbogota.com and fill out a form wherein they can express how they would like their city to be seen by people from abroad.
The city of Bogota is one of Colombia’s main tourist destinations and hopes to receive a total of 700,000 tourists this year.