Colombians spent US$27 million on sexual performance enhancing drugs
like Viagra in 2008; a 20 percent increase compared to 2007.
According to Colombia’s pharmaceutical industry association, Colombian men increasingly are using products like Viagra to “improve their quality of life.”
After the arrival of Viagra eleven years ago, thirty other drugs that stimulate men’s reproductive parts have been sold in Colombia.
The massive consumption of the blue pill made the Government statistics agency DANE recently add the drug to the list of household products used to calculate cost of living expenses.