Posted by Saisha Kristina Riojas on Oct 13, 2011 Leave a comment

Red Cross, Clorox launch health campaign in Colombia

The Colombian Red Cross teamed up with Clorox to launch the campaign “By protecting your home, you protect your country” aimed at reducing the risk of illnesses during the rainy season.

According to the the Colombian Red Cross, the campaign seeks to raise awareness on the need for individuals to carry out everyday hygiene practices, which will greatly reduce the number of those affected by preventable illnesses.

“That’s why starting today we are launching this campaign to prevent the impact of respiratory, gastrointestinal, and dermatological illnesses, as well as those transmitted from insects like dengue or malaria,” stated Francisco Moreno, Director of Health at Red Cross.

According to Ricardo Leon, Director of Health at Clorox, the campaign will “convey to the public the importance of such simple things like hygiene, disinfection, cleaning and the prevention that will save human lives.”